This year, Bioiberica celebrates its 50-year anniversary, 50 years which are a formidable testimony to the success of its most iconic product: heparin. Bioiberica is one of the world leaders in heparin production. Krieen was entrusted with defining the global heparin anniversary campaign, including the creative strategy, the campaign tagline and the anniversary video, among other marketing initiatives.
The anniversary video brings to life the campaign with the visual leitmotif of a river, from the spring to the river mouth, as a symbol of both the cardiovascular system and Bioiberica’s growth in recent decades. The video depicts people of different ages, from a baby to the elderly, representing the transcendence of heparin across all population segments.
“Krieen perfectly captured the essence of what we wanted to convey and packaged it into a beautiful concept and a touching video that truly moved our customers.”
Marilyn Gonçalves
Strategic & Product Marketing Manager at Bioiberica
Heparin saves 100 million lives every year, making it a transcendental medicine that makes it possible for millions of people to keep enjoying their lives. In view of its enduring impact, we added an emotional dimension to the story to touch our audience deeply and celebrate the beauty of life. “Life flows in you” is a homage to the transcendence of heparin: With heparin blood flows… and life flows too.
